City of Williston seeks Communications Strategist

The City of Williston has an opening for the following position: COMMUNICATIONS STRATEGIST


Coordinates and implements communication activities consistent with the values, goals and positive image of the City of Williston; to disseminate information about the City of Williston municipal activities and programs to the public, media and other entities; to coordinate outside activities with other departments, divisions, and outside agencies; and to provide information and assistance to Board of Commissioners, City Administrator, department heads and the general public to build strategic relationships for the City of Williston.

Supervision Received:

Receives direction from the City Administrator and Board of Commissioners.

Supervision Exercised:


Essential Job Functions:

Essential responsibilities and duties may include, but are not limited to, the following:

Assist in organizing, coordinating and planning communications related to City of Williston events and programs. 

Prepare and coordinate communications, documents, and presentations on behalf of Commissioners and City Administrator to aid in dealings with state legislative and executive officers, federal administrative agencies and officials, officers of local governments, schools, and community groups; coordinates activities on behalf of Commissioners or City Administrator as directed while exercising interpersonal sensitivity, tact and diplomacy in public contact. 

Develops visual and style standards for print and digital media to be used by City departments; advises City staff on formatting presentations of content for internal and external dissemination; advises Commissioners and City staff on emerging trends, technologies, and strategies that may be used in communication.Compile City data to support the goals and objectives of Commissioners and City departments; produce metrics and data summaries to promote projects, services, and events; direct public inquires to appropriate departments and City information sources.

Collaborate with Commissioners and City Administrator to develop public relations strategies based on key legislative issues; remain engaged with legislative groups to understand topics that may impact the community.

Supports Emergency Services Departments during emergencies to produce clear, effective and timely communications; serves as Administrative Public Information Officer and media spokesperson as directed.

Oversees the broadcasting and presentation of content during public meetings utilizing audio- visual equipment, online resources, and print media; Oversees audio-visual and recording equipment used during public meetings; provides updates and information through social media related to public meetings; proficient in technologies.

Prepares Commissioners and City staff with communication program for special events and collaborates with Marketing Coordinator and Program Development Coordinator in communicating public events.

Oversees web communications strategy and content that is sensitive, high priority, cross- departmental, and/or related to key initiatives; provides direction and guidance on tone, look and feel of website; recommends implementation of technologies that may aid in the collection and distribution of information within the community (mobile applications, etc.).

Develops City’s social media strategy in coordination with other departments; ensures compliance with City policies, formatting, and visual standards. 

Acts as designated point of contact for Open Records requests excluding those related to Public Safety; coordinates the delivery of information from appropriate departments; works closely with City Administration and City Attorney to develop Open Records Request Policy consistent with North Dakota Century Code. 

Provides training and coaching to Commissioners and City staff on communications skills such as public speaking, media interviews, social media, and presentations. 

Assists Commissioners and City staff in cultivating working relationships with community stakeholders including, but not limited to, public boards, agencies, media groups, private companies, and community organizations. 

Perform all work duties and activities in accordance with City policies and procedures. Perform related duties and responsibilities as assigned.

Peripheral Duties:

Works closely with Economic Development staff on marketing and promotion of City initiatives as directed by City Administrator.

Desired Education and Experience:

Five  years  of  increasingly  responsible  communications,  public  relations,  television  broadcasting,  or journalism experience. Bachelor’s  Degree  in  Communications,  Journalism,  Public  Relations,  Humanities,  or  related  field  is preferred. Possession of, or ability to obtain, an appropriate, valid driver’s license. Any equivalent combination of education, training, and experience that provides the requisite knowledge, skills, and abilities for this position may be substituted at the discretion of the hiring authority. Knowledge, Skills and Abilities: Mastery of English writing including grammar, spelling, and punctuation. Extensive knowledge of principles and practices as they relate to public policy communications, issues, and media relations. Thorough knowledge and understanding of the role of local government, the context in which the City operates, and of the roles of City Commissioners and staff in this environment.

Special Requirements:

Tools and Equipment Used: Modern multi-media technology including camera and recording devices.  Operation of standard office equipment and a personal  computer with software applications for word processing, graphic presentations, spreadsheets, databases, information retrieval and research, and other job-related software.

Physical Demands:

This is primarily a sedentary office classification although standing in work areas and walking between work areas and driving to meeting locations will be required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard, or calculator, and to operate standard office equipment. Vision is necessary to read printed materials and a computer screen; and hearing and speech to communicate in person, before groups, and over the telephone. Employees must possess the ability to lift, carry, push and pull materials and objects weighing up to 25 pounds, to carry materials to external meetings, lap tops, projectors, etc. Employees may occasionally bend, stoop, kneel, reach, push and pull drawers open and closed to retrieve and file information. Due to the critical public engagement aspects of this position, off-site and evening/weekend meetings may be a regular requirement of this position.

Work Environment:

Office environment; works with computers; traveling to different sites as required. Essential functions require maintaining condition necessary for sitting and standing for prolonged periods of time with moderate noise levels. Employees may be required to present indoors or outdoors in areas of extreme heat or cold, and no direct exposure to hazardous physical substances. Employees may also work off-site at businesses, in the community collecting information, engaging the community, presenting at meetings and may be required to work extended hours including evenings and weekends.

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.

Salary Range:

$75,000 - $85,000 annually. Benefits include vacation and sick leave, paid holidays, retirement, health insurance, life insurance and flex plan.

To apply, please complete the following information: City of Williston Employment Application. Cover Letter and Resume. Sample of previous work such as video, recording, written media, public relations outreach, press release or similar document. Completed materials should be submitted to: Chery Pierzina - Human Resources Director City of Williston 22 E Broadway PO Box 1306 Williston, ND 58802 P. 701.713.3802  | F. 701.577.8880 

Applications will be accepted until noon on March 31, 2018.

Selection Guidelines:

Formal application, evidence of education or copy of education credentials; oral interview and reference check; job related tasks may be required such as providing samples of previous work in the following categories: press release or similar document, public relations outreach, web and print content development, branding or graphic such as data analysis or market research, and/or audio-visual of public speaking engagement.

To be granted veterans preference, the required forms, letters or certificates must be submitted with the application.

The City of Williston does not discriminate on the basis of race, color, national origin, sex, genetics, religion, age or disability in employment or the provision of services, and complies with the provisions of the North Dakota Human Rights Act.

In compliance with the Americans with Disabilities Act, the City will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer. 

The City of Williston is an Equal Employment Opportunity/Affirmative Action Employer.

Untitled Document