Peterson named WED Marketing and Business Development Coordinator
WILLISTON, N.D. – Williston Economic Development (WED) has announced that Barbara Peterson has been promoted to marketing and business development coordinator, a newly created position.
Peterson is no stranger to economic development as she has been WED’s marketing coordinator since 2010. Under her new role she will continue to oversee WED’s strategic marketing plan, social media management, news releases and the Williston Wire (a weekly online newsletter). In addition, she will develop a lead generation program to recruit restaurants and retailers, implement an existing business expansion program and build relationships with local stakeholders.
“One of our strategic goals for WED is to accelerate efforts of recruiting, retaining and expanding our small business sector. Barb’s history and experience within the community positions her well for success. I am looking forward to what she will accomplish,” said Shawn Wenko, WED executive director.
“I look forward to working more closely with new and existing business owners in the Williston area,” said Peterson. “We offer so many great opportunities for all types of businesses to start, grow and prosper.”
Peterson holds a bachelor’s degree from the University of North Dakota.